Who Cares?
– We Do!

IDIOMATIC CONCEPTS

We created a series of visually provocative ads for social media, using idioms and thought-provoking imagery to highlight the seriousness of the many issues faced everyday by the Trust.

MULTI-CHANNEL CONTENT

Content was created for all social media channels in a very specific way to each platform, making sure that messages reached as broad an audience as possible; initially with ten separate subjects.

MEASUREMENT AND REFINEMENT

As each message was rolled out, we measured and observed the engagement patterns to see what was working the best and gain an idea why?  We were then able to refine the content and re-use in accordance with topical events such as COP26.

IT’S NOT ENOUGH TO JUST LIKE US!

After a successful six months, the campaign went into phase two… with a new creative theme urging people to not only press the ‘like’ button, but to go one click further and actually become a member.

WHAT’S IN IT FOR YOU?

For the campaign’s second year we rolled out a third wave of creative concepts focussing on the benefits of membership. This picked up on both the feel good factor of protecting the island we love as well as free entry to events and properties in Jersey, the UK and Worldwide.