Private Clients.

LOGO DEVELOPMENT

With such a successful re-brand already under our belt for Islands themselves, the premium brand took on the logo, but with further refinement and more sophisticated colour palette. The Private Clients title text was then subtly added.

BRANDING

A Brand Guidelines document was then put together detailing use of the logo suite, exploring colour palettes and detailing how to use sophisticated and stylised high-end photography to further enhance the brand.

DISTINCTIVE PRODUCT ICONS

A set of unique product icons were designed and hand drawn in a distinctive style to make them unlike anything else and unique to the Islands Private Clients brand.

PRINT FINISHES

One of the things that particularly exemplifies this unique brand is the attention to detail in the print and print finishes. The use of specialist printers and printing techniques helped to create something very special and distinctively different to any of the competitors. Quality paper stock, soft touch laminating, spot-varnish and silver foiling all say ‘quality’.

WEBSITE DESIGN

A website was then designed to further communicate the new brand to existing Islands clients and potential new business that reflected the printed brand with the same quality and attention to detail across all pages and elements. This was then supplied to the web team to build within the Islands website environment.