Smarter Living.

BRAND GUIDELINES

After some initial research into what names were possible or moreover available the title of SmarterLiving was agreed by the Jersey Electricity Board and duly registered. We then set about creating a suitable visual identity for this exciting new project beginning with a set of brand guidelines containing the Logo usage, colour matches for print, online, as well as RAL paint colours and their equivalents in vinyl and acrylic for use with the signage elements.

SIGNAGE AND DISPLAY MATERIALS

The next phase was project management and production of all the signage and display materials, working closely with local firms, Waddington Architects and LCV Interiors, the manufacturer of the bespoke interior fittings.

SIGNAGE AND DISPLAY MATERIALS

A large catalogue of designed elements were produced such as brushed aluminum raised lettering for the main specialised areas, shop orientation signage, product price cards and information panels.

SIGNAGE AND DISPLAY MATERIALS

The walls were decorated with Rafa canvas wallpaper, detailing a green JE hue blending softly into modern imagery of homes to subtly give the impression where each product would naturally sit within the home.

INTERACTIVE DISPLAYS

The SmarterLiving centre has now become a major part of the Powerhouse offering, enabling customers to experience the latest energy efficient heating systems and smart technology on the market and as the technology continues to evolve, we continue to update the displays.