The Idea Works Concludes 30,000th Project with Long-standing Client Le Riche Automobile Restorers.

The Idea Works Limited, an award-winning creative communications agency based in Jersey, proudly announces the conclusion of its 30,000th project. Remarkably, this milestone project is for the Le Riche Automotive Group ; the client entrusted The Idea Works with their first assignment on 1 March 1997.

 

Founded in 1997, The Idea Works has built a reputation as a leading creative agency in the Channel Islands, offering an integrated approach to marketing and communications. The agency serves a diverse range of local and international clients, specialising in branding, digital marketing, content creation, signage, exhibitions, websites, and print. Over the years, The Idea Works has evolved alongside technological advancements and shifting market dynamics, ensuring businesses remain at the forefront of their industries. Their ability to combine strategic insight with innovative creativity has led to long-term client relationships and an extensive portfolio of successful projects.

Le Riche has been a trusted client of The Idea Works for over three decades, having been established in 1990 by enthusiasts Ian Le Riche and Joe Castellino. Initially an engineering company restoring vintage and classic cars, Le Riche has evolved into a multifaceted business including sales and brokerage, classic car hire and more recently, a move into luxury asset storage and consultancy offshore with business operations in Jersey, Guernsey and the UK. The Le Riche Group has consistently relied on The Idea Works for comprehensive marketing solutions as it evolved into a dynamic collection of unique boutique businesses, including Le Riche, Jersey Classic Car and Jersey Camper Van hire, as well as Le Riche Vehicle Storage and, most recently, Le Riche Fine Art Storage.

 

Reflecting on this achievement, Managing Director of The Idea Works, Richard Lumborg, stated:

“Over the past 28 years, we’ve had the privilege of collaborating with exceptional clients and nurturing talented staff who have progressed to prominent roles within Jersey’s top companies. We’ve navigated the dynamic landscape of the internet revolution, periods of rapid growth, and financial downturns. Yet, our commitment to providing strategic and creative solutions for our clients remains unwavering, and we continue to find joy in our work.”

 

For example, the high-value nature of the Le Riche Fine Art Storage business required business cards that reflect these values and quality of service, so Martyn Aubert, Creative Director at The Idea Works, sourced something a little special. Working with the client, he looked at various luxury finishes and opted for black and gold with a soft touch laminate and gold foiled finish for the logo, printed on a heavy whiteboard. These were then produced locally by our preferred local printer, Mailmate, allowing Martyn to quality control at the printing stage. Feedback from the Le Riche Fine Art Storage team suggests they are delighted with the results.

Joe Castellino, Founder and Director of the Le Riche Automotive Group, expressed his confidence in the enduring partnership:

“Since 1997, The Idea Works has been instrumental in articulating our passion, initially providing creative ideas and guidance for our vintage and classic car restoration business to a wider audience, both in terms of local marketing, but also resources and media for overseas trade fairs and exhibitions. Their innovative approach and deep understanding of our brand and our business has been pivotal as we evolved over the last 35 years. Richard, Martyn and their team have always been at the forefront of new marketing ideas; they fully understand the importance of transitioning to new ways of promotion through social media marketing, and as such, their support has, in many ways, sustained our success. We continue to entrust them with our marketing needs because they consistently deliver results that resonate with our vision.”

This milestone underscores the enduring relationships The Idea Works fosters with its clients and its steadfast dedication to delivering impactful creative solutions.